- SERVICE 02 · DEMAND VALIDATION
Risk reduction pre-launch.
Before the big investment, we confirm the potential for success. We use predictive models and agile testing to validate whether your product fits the market, adjusting the offer with real behavioral data.
PHASE
02 · CONFIRM
Output
PRODUCT-MARKET FIT
CHANNELS
LEAN: FAST AND CHEAP
TOOLS
ENTER, PIVOT OR DISCARD
REAL CASE
INTERNATIONAL SALES
- WHAT'S INCLUDED
Testing before investing costs a fraction of getting it wrong.
01
PREDICTION
Business intelligence and strategic forecasting
We develop custom predictive models that anticipate trends and behaviors. This drastically reduces the risk and investment required to test new markets or hypotheses.
02
PILOT
Pilot programs and market validation
We design, execute and optimize strategies tailored to each territory. We use digital channels to drive high-value traffic to your ecosystem, generate interest, reduce costs and guide the customer through to conversion.
Real sales metrics · not stated intentions
03
HYPOTHESIS
Hypothesis testing
We cluster and analyze populations to which we apply variations in product or service (price, name, model…). With our attitudinal AI model, we validate hypotheses without needing a large sample.
We validate channel, price, message and product·
- FREQUENTLY ASKED QUESTIONS
What people ask us before getting started.
What happens if the predictive models say there's no demand?
That’s good news! You’ll have saved thousands of euros on a failed launch. The goal of validation is to confirm viability before the heavy investment, letting you pivot or choose another market with lower risk.
What do the pilot programs involve?
They’re controlled launches (soft launches) in a specific region or segment. We limit financial risk by exposing the product to a real but small sample, to measure actual sales metrics, not just intentions.
Is hypothesis testing reliable with small samples?
Yes, because we use attitudinal AI to extrapolate behaviors. By clustering similar populations, we can predict with high reliability how the mass market will react, based on fast and inexpensive experiments.
How much do you need to invest to validate a market?
Much less than to enter it. Our methodology is designed to be lean: test fast and cheap. Validation investment is usually a small fraction of the total cost of opening a country.
What kind of hypotheses can you validate?
Everything from “are they willing to pay X price?” to “do they prefer buying online or through a distributor?”. We validate channel, price, message and product features.
What if my product is very niche or complex B2B?
Validation works the same way: we use direct outreach and qualitative interviews to measure the real interest of purchasing decision-makers in that country.
